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Wednesday, April 09, 2008 9:00 AM

Radiocast: Be a Superhero - Take Care of Your Health

Rand: This is Healthcare 411. Are you a hero when it comes to your health? More next.


[Begin PSA: Be a Champion for Your Loved Ones]

Debi Thomas: Hello, I’m Debi Thomas. As an Olympic skater I learned how important it was to take care of any injuries I received on and off the ice. Now, as a doctor and a surgeon I know that getting early treatment for many conditions such as diabetes, high blood pressure and osteoporosis can improve and even save lives. If your loved ones haven’t had a check-up recently, urge them to make an appointment today, or make one for them. You might just save a life. Call 1-800-444-6472.

[End PSA]


Rand: This is Healthcare 411. AHRQ and the Ad Council have launched a campaign called Superheroes that encourages Hispanics to take care of themselves. AHRQ Director Dr. Carolyn Clancy explains:

Dr. Clancy: This campaign features Spanish-language public service advertisements airing on radio and TV, and the advertisements show everyday mothers and fathers whose kids see them as superheroes. The messages in the ads encourage Hispanic adults to be more involved in their health care, especially preventive care. We also have a Web site, which is ahrq.gov/superheroes that provides tips on staying healthy, talking with your doctor and getting the preventive care you need.

Rand: Why does this campaign focus on Hispanics?

Dr. Clancy: Hispanics are 38 percent less likely than non-Hispanics to have visited the doctor within the past year. More than a quarter of Hispanic adults have never had their cholesterol checked, two-thirds of Hispanics over 50 have never had a colonoscopy, and nearly 54 percent of Hispanic women over 40 have not had a mammogram in the past year.

Rand: How is taking care of yourself sort of like being a superhero?

Dr. Clancy: Taking care of your own health, including visiting the doctor even when you’re feeling healthy to get preventive care, is one way to show how much you care about your family. And that’s being a superhero to the ones you love.

Rand: To learn more about this and other health topics, go to healthcare411.ahrq.gov. I’m Rand Gardner. Healthcare 411 is produced by the Agency for Healthcare Research and Quality, part of the U.S. Department of Health and Human Services.

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